In order to develop targeted, cost effective communications programmes it is essential to understand the market and how people perceive companies and products. Through its dedicated research arm, Jigsaw Communications has the capability of undertaking a wide range of qualitative and quantitative research projects on behalf of its clients and for stand alone research clients these include:
Utilizing independent market research professionals Jigsaw Communications Research
Department utilizes traditional research methodologies, such as telephone
surveys, in-depth interviews and focus groups, and street surveys. Research
data is then analyzed to identify valuable information in developing communications
programmes, and allow the creation of specific strategies and key messages
for different target audiences. They also provide a benchmark for measurement
of the success of any communication programmes.